At Civix, our clients are driven by the millions they serve. In turn, we’re driven to ensure they have the best solutions to support their work. We want to help bring innovative ideas to a public sector that faces significant challenges. When we help our clients succeed, it enables them to make a positive impact in the lives of the people they serve. This partnership doesn’t work without great people.
Over the next several months, we want to introduce you to many of the great leaders we are blessed to have at Civix. Our ability to have a lasting impact in the public sector is because of these amazing individuals. Check back every other Thursday as so you can meet a new member of the team and learn about the true power of being Civix!
Meet Malinda Kelley, Marketing Director
Where is Home?
New Orleans, LA – specifically, Lakeview, because it’s very family friendly and we’re walking distance to most essentials (schools, parks, snowball stands).
Where did you go to school?
I received a Bachelor of Science in Marketing from Christian Brothers University in Memphis, TN and a Master of Science in Management from Universita della Svizzera Italiana (USI) in Lugano, Switzerland.
Where did you work before Civix?
I joined GCR, one of the companies that came together to form Civix, as a Project Manager in 2011 working on projects with a communications or outreach component for post-BP oil spill clients. I was promoted to Director of Marketing in 2016 where my main goal was to centralize all marketing efforts and external communication. Prior to joining GCR and Civix, I spent six years with a marketing firm in Memphis where I became a Senior Account Manager and oversaw the in-stadium branding for Levy Restaurants. I enjoyed managing that client until my husband’s work transferred us overseas in 2009.
Can you explain your role at Civix?
I believe we have the right people in the right places to be of real service, and my job is to connect those stories to the market. Our work helps states make the most of disaster recovery funds and get people in their homes faster. It connects constituents to government services safely via their mobile devices during a pandemic. It helps secure elections – these are not small tasks! Our team’s job is to amplify that work and shine a light on the people and processes it takes to pull off these jobs, because when potential clients see what motivates our team, what expertise they bring, and how their work is supported by a culture of security and an investment in the tools necessary to truly be trusted partners – they want to work with us.
What are you most proud of?
Hands down, managing the rebrand marketing effort for Civix in July of 2020. We took the combined strengths of three great companies and built a new identity (with a new charge – Go Civix!) that we now all claim without hesitation. The work it took to understand who we were and who we could be was challenging to get right, so the adoption/success of the new brand is very rewarding. I love that it serves as this huge signal to the market of all that we changed internally to get to where we are now. And our team pushed it over the finish line during a pandemic and with kids at home! We all came together, and I couldn’t be happier with the outcome.
What is your professional interacting style?
I am visual, versatile, driven, optimistic, cooperative, and competitive.
What are your strengths?
I have deep branding experience and am trained to see holes in what we present to the market. I’m also very curious, which draws me into learning about our people and our solutions. That helps me showcase their work in a way that resonates with our market.
What are you still working on?
Communicating deficiencies so resources can be made available and not overpromising on the time needed to execute campaigns (holding standards high but keeping perfectionism at bay and being realistic). I’m also working on applying more data and analytics to planning and decision-making and incorporating the wonderful tools made available to us as a tech company.
What is a Fun Fact about you?
The prints hanging in my office are the ones that hung in my mother’s office for decades. As a child of the 80s (pre-iPads), I spent lots of evenings and weekends just drawing those scenes (plus those of her office-mates). They hang behind my desk, and remind me of the example she set as a working mother – both the sacrifices she made and the success she achieved. When we were working in an office, they were a nice, daily reminder of where I came from. I look forward to getting back!